Last Updated: September 2026
1. What Cookies Are
Cookies are small files or similar technologies placed on or accessed from a device when a website is used. They can
support essential site functions, remember preferences, measure site performance, and provide analytics.
2. Technologies We Use
BY ALEXANDER uses Shopify to operate its ecommerce experience and may use cookies or similar technologies
required for storefront functionality, checkout, security, fraud prevention, and related services. We also use Google
Analytics and Shopify Analytics to understand website usage and performance. Mailchimp may use technologies
associated with forms, email signup, and campaign measurement where implemented.
3. Cookie Categories
• Strictly Necessary: technologies required for core site functions such as security, checkout, cart functionality, fraud
prevention, and network management. These generally cannot be disabled through the site's preference center.
• Analytics / Performance: technologies that help us understand visits, traffic sources, interactions, and performance
so we can improve the site. This category includes analytics tools such as Google Analytics where enabled.
• Marketing: technologies used to measure or support marketing activities where such tools are implemented. BY
ALEXANDER currently uses Mailchimp for email marketing; additional marketing technologies should not be added
without updating this policy and the consent configuration.
4. Your Choices
Where required by applicable law, non-essential cookies and similar technologies will not be activated until you make
the relevant choice through our cookie banner or preference center.
You can choose "Accept All," "Reject Non-Essential," or "Manage Preferences." You can later revisit your choices
using the Cookie Preferences link in the site footer.
Browser controls may also allow you to block or delete cookies, although blocking strictly necessary technologies may
prevent portions of the site from functioning correctly.
5. International Visitors
For visitors in jurisdictions requiring prior consent for non-essential cookies, including relevant UK and European
contexts, BY ALEXANDER will use consent controls designed to prevent applicable non-essential analytics or
marketing technologies from operating until the necessary consent has been obtained.
6. Changes to Cookies or Vendors
Our technology stack may change. If we add material analytics, advertising, personalization, or tracking technologies,
we should update this Cookie Policy and, where necessary, the cookie banner and consent categories before thosetechnologies are deployed.
7. Contact
Questions about cookies or privacy may be sent to support@by-alexander.com.