66 GREENE SERVES AS A CULTURAL INSTITUTION FOR LOWER MANHATTAN. FOUNDED AND INDEPENDENTLY OWNED BY ALEXANDER, WE ARE PART PUBLICATION, PART RETAIL SPACE, AND PART MUSIC VENUE. WE BIND TOGETHER FASHION, MUSIC, ART, AND THE PEOPLE ACTIVELY SHAPING THEM. EDITORIALS, PERFORMANCES, INSTALLATIONS, PRODUCT LAUNCHES, LATE NIGHTS, AND EVERYDAY CONVERSATIONS ALL HAPPEN UNDER THE SAME ROOF. AT OUR CORE IS A SIMPLE IDEA: RETURNING SOHO TO THE CREATIVES WHO HAVE ALWAYS DEFINED IT.

WE TREAT THE URL THE SAME AS THE IRL. OUR MAGAZINE BECOMES OUR EVENT, THE EVENT BECOMES THE STORE, AND THE STORE BECOMES THE COMMUNITY. INSTEAD OF A FIXED FORMAT, WE OPERATE AS AN ONGOING PROGRAM BUILT AROUND THE PEOPLE, IDEAS, AND PROJECTS DEFINING WHAT’S NOW.